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UBS CIO Midyear Outlook

Objectives

  • Redesign communication with existing and potential clients and reposition UBS in their eyes
  • Communicate the midyear economic outlook of the UBS Chief Investment Officers (CIOs) in an accessible, inspiring way – “TED-style”

Our contributions

  • Kick-off-workshop on TED(x) Learnings, inspirational communication and storytelling
  • Preparation of CIOs for their TED- style short-talks in front of a live audience & camera
  • Feedback on drafts & visuals & video-rehearsal sessions with CIOs
  • red onion produced video recordings & optimized the result with post-production according to TED standards & UBS guidelines

Results

  • External communication with clients made more personal, credible and modern
  • Potential new clients successfully attracted with an inspiring event
  • Overall inspiring atmosphere that supports the engagement with the company